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AAPL 2026 Annual
Conference agenda 

Day Three - Friday, June 19, 2026

*Times and Content Subject to Change
*All times listed in CT

7:30 am - 8:15 am 

8:15 am - 8:30 am

Continental Breakfast

  Opening Remarks

8:30 am - 9:30 am

Ask the Experts: Physician Perspectives & Insights
Dr. Murali Jatla
Pediatric Gastroenterologist, Baylor Scott & White Health

Dr. Mike Herman
Radiation Oncologist, Texas Oncology

Dr. Jeff Yorio
Medical Oncologist, Texas Oncology

9:30 am - 10:30 am

Think Like an Inventor to Generate Breakthrough Ideas and Create Your Ultimate Competitive Advantage
Julie Austin, Innovator and Inventor

10:30 am - 11:00 am

Refreshment Break/Visit Our Sponsor Partner

11:00 am - 11:45 am

Plenary Session - Physician Relations 2.0: The New Growth Advantage—AI, the Referral Ecosystem, and the Power of Influence
Susan Boydell
Principal, Barlow/McCarthy

Tricia Anderson
Senior Consultant, Barlow/McCarthy

Physician Relations is undergoing a major shift from visit-driven activity to insight-driven influence. This session examines the three forces shaping the next era: AI-enhanced field work, optimized referral ecosystems, and the growing importance of influence in driving results. Attendees will explore how these elements help teams work smarter, strengthen alignment, and build systems that make referral behavior visible and measurable. Participants will leave with a forward-looking perspective and actionable strategies for leading the Physician Relations 2.0 transformation in their organizations

11:45 pm - 12:30 pm

Stand Out and Shine Bright: Crafting Your Personal Brand
Lindsay Carrillo
Director, Business Development, UCI Health

Physician Liaisons are masters of promotion, except when it comes to promoting themselves. Join Lindsay Carrillo, MBA, former journalist and Business & Network Development Director at UCI Health, as she shares best practices for building a personal brand, overcoming barriers like imposter syndrome, and implementing practical tips for success.

12:30 pm

Closing Remarks and Passing of the Gavel

Educational
Events


American Association of Physician Liaisons, Inc. (AAPL, Inc.)

461 Cochran Road, #246 
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com

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