Ask the Experts: Physician Perspectives & Insights
Dr. Murali Jatla
Pediatric Gastroenterologist, Baylor Scott & White Health
Dr. Mike Herman
Radiation Oncologist, Texas Oncology
Dr. Jeff Yorio
Medical Oncologist, Texas Oncology

Plenary Session - Physician Relations 2.0: The New Growth Advantage—AI, the Referral Ecosystem, and the Power of Influence
Susan Boydell
Principal, Barlow/McCarthy
Tricia Anderson
Senior Consultant, Barlow/McCarthy

Physician Relations is undergoing a major shift from visit-driven activity to insight-driven influence. This session examines the three forces shaping the next era: AI-enhanced field work, optimized referral ecosystems, and the growing importance of influence in driving results. Attendees will explore how these elements help teams work smarter, strengthen alignment, and build systems that make referral behavior visible and measurable. Participants will leave with a forward-looking perspective and actionable strategies for leading the Physician Relations 2.0 transformation in their organizations