Menu
Log in

AAPL 2026 Annual
Conference agenda 

Day Three - Friday, June 19, 2026

*Times and Content Subject to Change
*All times listed in CT

7:30 am - 8:15 am 

8:15 am - 8:30 am

Continental Breakfast

  Opening Remarks

8:30 am - 9:30 am

Ask the Experts: Physician Perspectives & Insights
Dr. Murali Jatla
Pediatric Gastroenterologist, Baylor Scott & White Health

Dr. Mike Herman
Radiation Oncologist, Texas Oncology

Dr. Jeff Yorio
Medical Oncologist, Texas Oncology

9:30 am - 10:30 am

Think Like an Inventor to Generate Breakthrough Ideas and Create Your Ultimate Competitive Advantage
Julie Austin
CEO, Innovator and Inventor, Creative Innovation Group

Disruption is no longer a distant threat, it’s the new normal. From shifting customer expectations to technological leaps and regulatory surprises, every industry faces change. The question is: will you react, or reinvent?
Based on her groundbreaking book Surviving Disruption, inventor and innovation strategist Julie Austin reveals unique strategies to help your organization stay agile, resilient, and ahead of the curve. Drawing on lessons from history’s most inventive companies, and her own experience as a patented inventor and manufacturer.  Julie teaches audiences how to identify emerging disruptions early, adapt creatively, and turn chaos into competitive advantage.

10:30 am - 11:00 am

Refreshment Break/Visit Our Sponsor Partner

11:00 am - 11:45 am

Plenary Session - Physician Relations 2.0: The New Growth Advantage—AI, the Referral Ecosystem, and the Power of Influence
Susan Boydell
Principal, Barlow/McCarthy

Tricia Anderson
Senior Consultant, Barlow/McCarthy

Physician Relations is undergoing a major shift from visit-driven activity to insight-driven influence. This session examines the three forces shaping the next era: AI-enhanced field work, optimized referral ecosystems, and the growing importance of influence in driving results. Attendees will explore how these elements help teams work smarter, strengthen alignment, and build systems that make referral behavior visible and measurable. Participants will leave with a forward-looking perspective and actionable strategies for leading the Physician Relations 2.0 transformation in their organizations

11:45 pm - 12:30 pm

Stand Out and Shine Bright: Crafting Your Personal Brand
Lindsay Carrillo
Director, Business & Network Development, UCI Health

Physician Liaisons are masters of promotion, except when it comes to promoting themselves. Join Lindsay Carrillo, MBA, Business & Network Development Director at UCI Health and former journalist, as she shares best practices for building a personal brand, overcoming barriers like imposter syndrome, and implementing practical tips for success.

12:30 pm

Closing Remarks and Passing of the Gavel

Educational
Events


American Association of Physician Liaisons, Inc. (AAPL, Inc.)

461 Cochran Road, #246 
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com

Privacy Policy


JOIN AAPL NOW

APPLY

Powered by Wild Apricot Membership Software