A New Path to Growth: How B2B Marketing Can Amplify Liaison Teams and Increase Referrals

Monday, September 14, 2026 | 12:00 PM ET | Zoom

Physician liaisons remain essential for relationship-building, yet one-to-one outreach alone can’t meet today’s demands – especially at a time when more liaison teams are asked to drive growth. That’s why health systems are increasingly using B2B content marketing – including targeted messaging and digital campaigns – to amplify liaisons’ impact. Hear how Message Lab Media and WellSpan Health created a B2B marketing ecosystem that is supporting liaisons, and helping change referral patterns and increase revenue for key service lines.