A New Path to Growth: How B2B Marketing Can Amplify Liaison Teams and Increase Referrals

Thursday, June 4, 2026 | 12:00 PM ET | Zoom

Physician liaisons remain essential for relationship-building, yet one-to-one outreach alone can’t meet today’s demands – especially at a time when more liaison teams are asked to drive growth. That’s why health systems are increasingly using B2B content marketing – including targeted messaging and digital campaigns – to amplify liaisons’ impact. Hear how Message Lab Media and WellSpan Health created a B2B marketing ecosystem that is supporting liaisons, and helping change referral patterns and increase revenue for key service lines.

Join us in Austin!

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AAPL has an exciting educational program planned for 2026!  Using past conference evaluations and determining needs identified by our members, the Program Committee has carefully designed a program that will appeal to Physician Liaisons nationwide.

Conference Registration Rates
Member Rate: $725.00 
Non-Member Rate: $875 (Includes a one-year membership at a $35 discount.)
Group Rate (5+): $695 
Group Rate (10+): $685
Group Rate (20+): $675

NOTE: The non-member fee is extended to healthcare professionals employed by a healthcare practice, hospital, health system, or related ancillary healthcare service who hold roles in physician liaison, networking, growth, business development, marketing, or strategic planning that directly support or represent healthcare providers. Vendors and Consultants cannot attend as non-members; please contact the AAPL office for more information on our Sponsorship Opportunities.

Pre-Conference Workshops
Wednesday, June 17, 2026
8:30 am - 12:00 pm
Cost to Attend: $99

More Information 

Accommodations

Hotel Van Zandt

605 Davis Street
Austin, Texas 78701
(512) 542-5300

Hotel Van Zandt, nestled in the lively Rainey Street Historic District, celebrates creativity and individuality, embodying Austin’s vibrant music scene and culture. Our artistically designed accommodations, live performances, and exceptional Southern hospitality weave the city’s stories into every detail.

AAPL Discounted Room Rates

$199 per room for single/double occupancy, plus tax. The AAPL discounted hotel rate is available until Wednesday, May 20th, or until the room block is full. 

Book Your Stay

Registration Cancellations: If you are not able to attend AAPL 2026, please send your written notification to Barbara Hamschin at contactAAPL@gmail.com. An administrative fee of $150 will be assessed for cancellations received by Friday, May 8, 2026. No refunds will be made for requests after May 8, 2026.