Menu
Log in

Upcoming Events

    • Tuesday, June 03, 2025
    • 12:30 PM - 1:30 PM
    • Zoom
    Register


    From Tracking to Tactics: Evolving Your Physician Relations Program into a Strategic Sales Asset

    Tuesday, June 3, 2025 | 12:30 PM ET | Zoom

    This session will focus on shifting your mindset from using a PRM to document outreach efforts merely as a "check-the-box" exercise to utilizing a PRM to capture tactical information that drives ROI across your organization.

    During this session, we will discuss why having a PRM is essential and how effective outreach documentation can bring value to liaisons, physician relations leaders, and the healthcare organization as a whole. We will also discuss the importance of utilizing data and effective PRM documentation for pre-call planning, which enables the development of a target list and prioritization of outreach efforts. The session will walk step-by-step through a campaign for growing breast oncology business throughout the care continuum.

      • Thursday, June 05, 2025
      • 11:00 AM - 12:00 PM
      • Zoom
      Register


      AAPL Leadership Lounge
      Thursday, June 5, 2025
      11:00 am ET

      We’re excited to introduce the Leadership Lounge, a brand-new opportunity for members to connect directly with AAPL leadership in an informal Zoom setting!

      Join AAPL President Brian Potenski, President-Elect Zach Brown, and Past President Monica Aunan for this open forum, designed specifically for our physician liaison community.

      During this session, you can:

      • Ask questions about the association or your role
      • Share ideas to help shape the future of the profession
      • Connect with leadership and fellow members in a relaxed, supportive environment

      Whether you're looking for insight, inspiration, or simply a chance to connect with peers, the Leadership Lounge is your space.

      Don’t miss this exciting new way to share, learn, and grow with your AAPL community.

        • Tuesday, June 17, 2025
        • Thursday, June 19, 2025
        • Hyatt Regency Jacksonville Riverfront 225 E Coastline Dr, Jacksonville, FL 32202
        Register


        Join us in Jacksonville!

        Not a member of AAPL? JOIN NOW to experience our great member benefits and save on your conference registration rate.

        AAPL has an exciting educational program planned for 2025!  Using past conference evaluations and determining needs identified by our members, the Program Committee has carefully designed a program that will appeal to Physician Liaisons nationwide.

        Conference Registration Rates
        Member Early Bird Registration: $695 (Valid until  February 21st 2025)
        Member Standard Rate: $725.00 (Beginning February 22nd 2025)
        Non-Member Rate: $875 (Includes a one-year membership.)
        Group Rate (5+): $695 
        Group Rate (10+): $680
        Group Rate (20+): $655

        NOTE: The non-member fee is extended to healthcare professionals actively engaged in Physician Liaison activities in an acute care medical center. Vendors and Consultants cannot attend as non-members; please contact the AAPL office for more information on our Sponsorship Opportunities.

        Cancellations: If you are not able to attend AAPL 2025, please send your written notification to Barbara Hamschin at contactAAPL@gmail.com. An administrative fee of $150 will be assessed for cancellations received by Friday, May 9, 2025. No refunds will be made for requests after May 9, 2025.

        New This Year – Pre-Conference Workshops!

        Tuesday, June 17th 
        8:30 am - 12:00 pm
        Cost to Attend: $99

        Pre-Conference 1(8:30 am - 10:00 am): Deep Dive into Field Effectiveness
        Susan Boydell, Principal, Barlow/McCarthy
        Kriss Barlow, RN, MBA, Advisor, Barlow/McCarthy 

        It all starts with fabulous relationships in the field, we get that, so let’s take a deep into essential skills needed to create that next level impact. Join us for an interactive session to discuss gatekeepers, elevating your questions and dialogue, clear differentiation, and setting a clear plan to earn the referral. Liaison takeaways will include new ideas, reminders and actionable steps for field impact. Leaders will benefit from tactical best practices for elevating their team’s performance.

        Topic Agenda:

        • Changing markets, challenges are real
        • A relook at gatekeepers
        • Leveraging conversations to create impact
        • Delivering better questions
        • Demonstrating benefits at a clinical level
        • Advancing relationships near term and long-term

        Pre-Conference 2 (10:30 am - 12:00 pm): WHAT’S NEXT - Preparing Your Leadership Launch
        Tammy Tiller-Hewitt, FACHE, CEO, Tiller-Hewitt Healthcare Strategies
        Kimm Dinsmore, Corporate Director, Provider Relations and Engagement, Penn Medicine

        Tiller-Hewitt has launched and managed hundreds of wildly successful liaison programs. Part of our successful hiring formula is we catch rising stars on their way up to leadership – and after a short time as a successful liaison, many now hold C-suite roles.

        This workshop is designed to equip professionals with the tools and strategies needed to prepare for leadership roles while successfully navigating their current positions.

        Through a combination of self-assessment, interactive discussions, and practical exercises, participants will gain a deeper understanding of the key attributes of effective leaders and identify opportunities to demonstrate their own leadership potential. The workshop covers essential topics such as cultivating a leadership mindset, gaining relevant experiences, building a professional network, and creating a personalized action plan for career development.

        Attendees will leave with a clear roadmap for enhancing their leadership skills and positioning themselves for future advancement within their organization

        Workshop Modules:

        • Create Clarity - Self-Assessment and Reflection
        • Develop a Leadership Mindset
        • Gain Relevant Experience
        • Enhance Networking and Visibility
        • Action Planning for Career Development

        More Information 

      American Association of Physician Liaisons, Inc. (AAPL, Inc.)

      461 Cochran Road, #246 
      Pittsburgh, PA 15228 USA

      Phone: 571-402-AAPL (2275)
      Fax: 412-344-0599
      Email: contactaapl@gmail.com

      Privacy Policy


      JOIN AAPL NOW

      APPLY

      Powered by Wild Apricot Membership Software