2024 AAPL Annual
Conference agenda
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Day Two - Thursday, June 13, 2024*Times and Content Subject to Change
*All times listed in PDT
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Registration and Continental Breakfast
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American Medical Association (AMA) - Current State of Healthcare
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Concurrent Breakout Sessions
Marketing and Liaison Relationships and Collaboration
Ashley Hilliard, Senior Director, Practice Growth & Referral Relations,
The US Oncology Network/McKesson
Michelle Wells, Senior Director, Practice Growth and Marketing,
The US Oncology Network/McKesson
Physician Liaison outreach and marketing efforts go hand in hand, but in most organizations, the two functions aren’t well aligned. In this session, we’ll explore the magic that happens when two driven teams find synergy to work as one to amplify their impact.
Escalating Difficult Situations - Situational Awareness Ride Along
Safety Tips
Jodi Kennedy, Physician Liaison, Nebraska Medicine
Mark Reid, CHPA, Director, Campus Support Operations, City of Hope
In the fast-paced world of healthcare, physician liaisons play a critical role in fostering relationships between healthcare providers and facilities. However, their responsibilities often involve extensive travel, presenting unique challenges and safety concerns. This session is designed to equip physician liaisons with essential strategies for staying safe while on the road.
By the end of this session, Physician Liaisons will be equipped with practical knowledge and tools to navigate the challenges of travel safely, allowing them to fulfill their crucial roles with confidence and peace of mind.
Unlocking the Power of Provider Visits: Strategies for Impactful Engagement
Lisa Serry Stillwell, Senior Physician Relations Liaison,
Phoenix Children's Hospital
This session will equip participants with a toolkit of effective communication strategies to use during targeted provider visits. Participants will learn applicable approaches to gather and extract valuable information from conversations, as well as the skills needed to steer discussions towards achieving sales goals while maintaining a strong provider-centric focus. The session will feature illustrative examples and engaging role-playing activities to demonstrate the application of the presented strategies.
Adding Value to Your Organization in an Ever-Changing Health Care Landscape
Heather Irving, Senior Physician Relations Management Liaison,
Baptist Health Care
Taylor Stone, Relations Management Liaison, Baptist Health Care
Amy Taylor, Relations Management Liaison, Baptist Health Care
So you are a well-oiled, successful physician liaison team, what now? How do you go above and beyond to show your value beyond your day-to-day roles and responsibilities? With declining reimbursement rates and an unstable financial outlook, what can you offer to your leadership to prove your worth? Our well-established physician liaison team will provide cases studies and insights on how to implement strategies and initiatives to accomplish these goals.
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Concurrent Breakout Sessions
The Referring Provider Funnel: Establishing a Loyal Referring Provider
Gabriel Flores, Provider Relations Manager,
Oregon Health & Sciences University
The referring provider funnel utilizes precision marketing and outreach methods to captivate potential referring providers, emphasizing the benefits of collaboration. By delivering personalized and informative content, establishing clear communication channels, and offering streamlined referral processes, the funnel aims to swiftly convert interested providers into loyal partners, fostering long-term relationships built on trust and mutual benefit.
Physician Liaison Impact in Launching a New Specialty
Katie Lowe, Manager of Physician Relations, Connecticut Children's Hospital
The Physician Liaison role is key in many areas of growth for an organization, especially when it comes to launching a new division/specialty. This creates a lot of attention from leadership, cross collaboration amongst departments, and provides an opportunity to make a big impact. This session will spotlight areas of success and discussion surrounding the challenges and road bumps along the way.
Mastering the Role of a Physician Liaison
Rebecca Musgraves, Senior Physician Liaison, Physician Relations Department, Corewell Health
Join this session and gain valuable insights into connecting with physicians and office managers within medical practices. Discover creative strategies to engage physicians and earn their trust, whether in face-to-face or virtual meetings. This session offers practical advice for both new and seasoned liaisons, encompassing a diverse range of effective strategies.
Creating a Responsive Leadership Culture
Angela Birney, System Director Physician and Provider Relations, Bon Secours Mercy Health
Wendy Phelps, System Director Physician and Provider Relations, Bon Secours Mercy Health
The most valuable role of a Physician Liaison is to keep physicians informed and assure their voice is heard by leaders. Learn in this session how creating a responsive leadership culture has improved physician engagement, optimized network integrity, and created innovative solutions. We will discuss the building blocks of an accountable issue resolution algorithm that will make you indispensable to referring physicians and the C-Suite.
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Concurrent Breakout Sessions
Achievable Goals That Internal Leaders Embrace (Manager/Director)
Kriss Barlow, RN, MBA, Principal, Barlow/McCarthy
Susan Boydell, Partner, Barlow/McCarthy
“Pulse check” has taken on a whole new meaning…do you have the pulse of your organization’s leaders?
Let’s talk about leader expectations and how today’s liaisons can be equipped to meet them, including telling the story the leader’s way, enhanced intelligence, C-suite involvement, and managing the middle level inside the organization. We’ll provide current insights from leaders for discussion.
From the Stone Age to the Digital Age: Bringing Your Physician Outreach into the 21st Century (Manager/Director)
Lindsay Carrillo, MBA, Director, Business & Network Development,
UCI Health
Brett Shahian, Senior Manager, Digital Network Development, UCI Health
If you've mastered the art of the Lunch n Learn, you may be looking to reach physicians in new ways. The UCI Health Business Development team has been building a Digital Tool chest to target providers online. Join us to discuss best practices and lessons learned along the way.
Taking Networking to the Next Level Through a Physician Liaison Alliance
Michelle McMillan, Assistant Director Provider Relations,
Children's Mercy Kansas City
Michele Brock, Physician Liaison, UK HealthCare
As everyone knows, being a liaison means upping your game with your networking skills. Networking with your liaison peers is important as we all can learn from one another, even if you might be competitors within the same community. This is why creating a Physician Liaison Alliance group in your community could be beneficial for you. There is so much to share and learn from getting together so plan to come to this talk and hear from two liaisons who are leading their Physician Liaison Alliance groups in their community.
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Concurrent Breakout Sessions
Marketing and Liaison Relationships and Collaboration
Ashley Hilliard, Senior Director, Practice Growth & Referral Relations,
The US Oncology Network/McKesson
Michelle Wells, Senior Director, Practice Growth and Marketing,
The US Oncology Network/McKesson
Physician Liaison outreach and marketing efforts go hand in hand, but in most organizations, the two functions aren’t well aligned. In this session, we’ll explore the magic that happens when two driven teams find synergy to work as one to amplify their impact.
Effectively Deploying a CRM System to Support Data-Driven Strategic Outreach
Samar Shakoor, Director of Physician Relations,
Stanford Medicine Children's Health
Over the course of two years, our team collaborated successfully with our internal IS team to optimize our CRM platform. This platform empowers the Physician Relations team to formulate outreach plans, monitor referral changes, track activities, and, most importantly, communicate the team's impact to leadership. This session will highlight the key achievements, discuss the challenges encountered, and elaborate on how the team established standardized workflows to effectively utilize the CRM tools
Reputation Management in Healthcare
Susan Allen, Practice Liaison/Patient Experience Advocate,
Shady Grove Fertility
A healthy online presence is crucial for any medical practice. Studies show that up to 90% of surveyed patients turn to online review sites when choosing a physician or medical practice. What do potential patients find when researching your practice online? We will discuss how to improve your reputation as well as best practices that make your physician or practice stand out. We all have happy, satisfied patients, but why are the comments of the unsatisfied ones taking center stage? We will discuss how to encourage, monitor, and respond to reviews in a way that will make your practice stand out.
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Concurrent Breakout Sessions
Navigating the Delicate Balance Between Service Line and the Liaison
Tracie King, Physician Liaison, Nationwide Children's Hospital
Anne Connelly, Manager, Physician Relations, Regional Development, Nationwide Children's Hospital
The relationships you manage internally are oftentimes the most delicate and challenging ones to navigate. Outreach goals and strategic focus can differ from specialist to Chief to CEO. Managing those differing opinions and weaving in data and regional intel can be the difference between success or stalemate. Learn how the Nationwide Children’s Liaison team uses its seat at the table to bring those diverse viewpoints to a common strategic focus.
From the Stone Age to the Digital Age: Bringing Your Physician Outreach into the 21st Century (Manager/Director)
Lindsay Carrillo, MBA, Director, Business & Network Development,
UCI Health
Brett Shahian, Senior Manager, Digital Network Development, UCI Health
If you've mastered the art of the Lunch n Learn, you may be looking to reach physicians in new ways. The UCI Health Business Development team has been building a Digital Tool chest to target providers online. Join us to discuss best practices and lessons learned along the way.
Mastering the Role of a Physician Liaison
Rebecca Musgraves, Senior Physician Liaison, Physician Relations Department, Corewell Health
Join this session and gain valuable insights into connecting with physicians and office managers within medical practices. Discover creative strategies to engage physicians and earn their trust, whether in face-to-face or virtual meetings. This session offers practical advice for both new and seasoned liaisons, encompassing a diverse range of effective strategies.
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Optional Networking Event - More information coming soon!
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