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2024 AAPL Annual
Conference agenda 

Day one - Wednesday, june 12, 2024

*Times and Content Subject to Change
*All times listed in PDT

10:00 am - 5:15 pm 

Registration Open

1:00 pm - 1:15 pm 

Welcome/Conference Overview

1:15 pm - 2:00 pm

Opening Keynote: Navigating Change with Power and Grace
Tammy Tiller-Hewitt, FACHE, CEO, Tiller-Hewitt Healthcare Strategies

It's been said the winds and the waves are always on the side of the most gifted navigators. Unsurprisingly, the secret to success is your ability to personally and professionally navigate tsunami-force winds and waves of change.

Successful Physician Liaisons have this unique giftedness, better described as the Swan Effect. Picture a swan on top of the water, gracefully moving along the surface while paddling with all its might just below the surface. Does that sound familiar? Join our opening keynote and be inspired to navigate change with the grace and hard work it takes to succeed.

2:00 pm - 2:45 pm

Driving PCP Strategy through Referral and Performance Analytics
Jessica Bright, Director of Business Development, Primary Care Service Line, Memorial Hermann Health System
John Barzydlo, Vice President, Customer Success, Clarify Health

The session will provide a comprehensive look into how Memorial Hermann Health System is driving its primary care strategy through the combined power of data analytics, collaboration, and strategic decision-making. Orienting service lines around market knowledge and data is a strategic imperative that empowers the organization to make informed, targeted partnership decisions, fostering growth and achieving physician alignment. Attendees will gain valuable insights into ways to optimize healthcare service lines to remain competitive in an ever-evolving healthcare landscape.

2:45 pm - 3:15 pm

Refreshment Break/Visit Our Sponsor Partners

3:15 pm - 3:45 pm 

A Message from the C-Suite of UCI Health: Adapting to the Pulse of Change: Staying Agile through Innovation
Tatyana Popkova, Chief Strategy Officer, UCI Health

As consumer trust, experiences inside and outside of healthcare, and technology rapidly evolve, patient expectations have pivoted, and customer choice should be a prominent strategic driver for health systems focused on growth. Health systems must adapt to this changing environment to stay competitive. Since joining UCI Health in December 2021, Tatyana Popkova, chief strategy officer, has been driving the organization towards transformation. Her vision is supporting a new phase for the organization, especially critical as we embark on the most significant growth in the organization’s history and the landmark UCI Health – Irvine opening in 2024 and beyond. During this talk, Tatyana will describe transformation strategies for a changing environment through growth and digital transformation, as well as the role that physicians and physician relationships play in these strategies.

3:45 pm - 4:15 pm

Doctivity PRM for Better Data, Better Provider Relations Strategy, Better Bottom Line 
Haili Coombe, VP of Client and Product Advancement, Doctivity

Health Doctivity Health’s PRM converts the work of physician relations teams into measurable results through reliable data and reporting. Learn how Doctivity customers use actionable data insights to strategically grow business and provide leadership reports to impact service line planning and accelerate downstream revenue.

4:15 pm - 5:15 pm

AAPL Pulse 2024 Survey Results
Susan Boydell, Partner, Barlow/McCarthy
Gabriel Flores,  AAPL Past-President
Provider Relations Manager, Oregon Health & Science University

Come hear what the latest trends are in our industry! This winter, AAPL distributed a new benchmarking survey to get a pulse on what is most relevant for physician relations today and in the future. See how your program compares to the overall results and participate in the discussion about what it means for the future. Physician relations is everchanging. Let us help you gather insights to better support the advancement of your program.

  5:15 pm - 6:15 pm 

Networking Happy Hour

  6:30 pm

Optional Dine-A-Round Event
Registration is required. Sign up here!


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