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aapl 2025 Annual
Conference agenda 

Day One - Tuesday, June 17, 2025

*Times and Content Subject to Change
*All times listed in ET

8:00 am - 5:15 pm 

Registration Open

8:30 am - 12:00 pm

Pre-Conference Workshops (additional $99 to attend)

Pre-Conference 1 (8:30 am - 10:00 am):
Deep Dive into Field Effectiveness

Susan Boydell, Principal, Barlow/McCarthy
Kriss Barlow, RN, MBA, Advisor, Barlow/McCarthy

It all starts with fabulous relationships in the field, we get that, so let’s take a deep into essential skills needed to create that next level impact. Join us for an interactive session to discuss gatekeepers, elevating your questions and dialogue, clear differentiation, and setting a clear plan to earn the referral.

Liaison takeaways will include new ideas, reminders and actionable steps for field impact. Leaders will benefit from tactical best practices for elevating their team’s performance.

Workshop Topics:

    • Changing Markets, Challenges Are Real
    • A Relook at Gatekeepers
    • Leveraging Conversations to Create Impact
    • Delivering Better Questions
    • Demonstrating Benefits at a Clinical Level
    • Advancing Relationships Near Term and Long-Term

Pre-Conference 2 (10:30 am - 12:00 pm): 
WHAT’S NEXT - Preparing Your Leadership Launch

Tammy Tiller-Hewitt, FACHE, CEO, Tiller-Hewitt Healthcare Strategies

Tiller-Hewitt has launched and managed hundreds of wildly successful liaison programs. Part of our successful hiring formula is we catch rising stars on their way up to leadership – and after a short time as a successful liaison, many now hold C-suite roles.

This workshop is designed to equip professionals with the tools and strategies needed to prepare for leadership roles while successfully navigating their current positions.

Through a combination of self-assessment, interactive discussions, and practical exercises, participants will gain a deeper understanding of the key attributes of effective leaders and identify opportunities to demonstrate their own leadership potential. The workshop covers essential topics such as cultivating a leadership mindset, gaining relevant experiences, building a professional network, and creating a personalized action plan for career development.

Attendees will leave with a clear roadmap for enhancing their leadership skills and positioning themselves for future advancement within their organization

Workshop Topics:

    • Create Clarity - Self-Assessment and Reflection
    • Develop a Leadership Mindset
    • Gain Relevant Experience
    • Enhance Networking and Visibility
    • Action Planning for Career Development

12:50 pm - 1:05 pm

Welcome and Conference Overview

1:05 pm - 2:00 pm

Opening Keynote: Technically I'm OK!: Creating a Culture of Well-Being for the Collaboration of Personal and Professional Growth
Tamekia MizLadi Hart, Founder, EDU Arts, LLC

"Technically I’m OK!" explores how personal accountability, peer support, and work-life balance contribute to creating a thriving workplace culture. Attendees will learn how stakeholders at every level can foster a safe and supportive environment, strengthen team success through effective communication and collaboration, and apply practical strategies to reduce stress and enhance well-being. By integrating Emotional Intelligence, this presentation encourages a holistic approach to workplace wellness, empowering individuals to lead by example and build a culture that supports both personal and organizational well-being.

2:00 pm - 3:00 pm

Strategies for Crafting a Better Sales Plan
Susan Boydell, Principal, Barlow/McCarthy
Tricia Anderson, Senior Consultant, Barlow/McCarthy

In today’s competitive landscape, merely visiting a practice—even with a specialist—falls short of fostering impactful connections. With field staff struggling to connect with physicians, leaders are seeing success by building robust sales plans. This session will guide you through a step-by-step process for crafting sales plans that align field execution with measurable results. Discover how partnering with strategy, data analytics, and operations can help you create a focused, results-driven approach that elevates field performance and delivers tangible outcomes leaders value. 

3:00 pm - 3:30 pm 

Refreshment Break/Visit Our Sponsor Partners

3:30 pm - 4:00 pm 

Plenary Session

4:00 pm - 4:30 pm

Driving Your Effectiveness Through Better Data, Better Strategy, & Better Results

Haili Coombe, VP, Operations & Product, Doctivity Health
Michael McCullen, Liaison Manager, Provider Relations, Geisinger Health System

Learn how organizations use data and technology for strategic business development using actionable insights, as well as how their provider relations teams are executing business development strategies, tracking metrics, and delivering results.

4:30 pm - 5:15 pm 

Plenary Session
Jason Harle, Course Facilitator and Career Coach in Business Career Services,
Florida State University's College of Business

  5:15 pm - 6:15 pm 

Networking Happy Hour

  6:30 pm

Optional Dine-A-Round Event
    

American Association of Physician Liaisons, Inc. (AAPL, Inc.)

461 Cochran Road, #246 
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com

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