[Sponsored AAPL Virtual Education] The Physician Podcast Playbook: Building and Amplifying Clinical Conversations

The Physician Podcast Playbook: Building and Amplifying Clinical Conversations

Friday, April 3, 2026 | 12:00 PM ET | Zoom

Healthcare entities are increasingly turning to podcasts as a powerful way to connect physicians, share expertise and extend their institutional voice beyond traditional boundaries. Producing a successful program requires more than a microphone, it takes relationships, strategy, and a distribution partner that can help content reach the right clinical audiences.

In this session, Brett Shahian, Senior Manager of Digital Network Development at UCI Health, and Mike Ciaburri, VP, Associations, Societies & Health Systems at Conexiant, walk through the planning, production, and promotion strategy behind the UCI Health Physician Huddle podcast. The program will explore how UCI Health built an efficient content pipeline for physician-focused episodes and how Conexiant helps extend that content across a specialized healthcare media network.