[AAPL Sponsored Virtual Education] From Tracking to Tactics: Evolving Your Physician Relations Program into a Strategic Sales Asset

Tuesday, June 3, 2025 | 12:30 PM ET | Zoom

This session will focus on shifting your mindset from using a PRM to document outreach efforts merely as a "check-the-box" exercise to utilizing a PRM to capture tactical information that drives ROI across your organization.

During this session, we will discuss why having a PRM is essential and how effective outreach documentation can bring value to liaisons, physician relations leaders, and the healthcare organization as a whole. We will also discuss the importance of utilizing data and effective PRM documentation for pre-call planning, which enables the development of a target list and prioritization of outreach efforts. The session will walk step-by-step through a campaign for growing breast oncology business throughout the care continuum.