https://physicianliaison.com/Events American Association of Physician Liaisons, Inc. upcoming events American Association of Physician Liaisons, Inc. Wild Apricot - membership management software and more en Sat, 05 Sep 2026 17:09:02 GMT Sat, 05 Sep 2026 17:09:02 GMT Mon, 14 Sep 2026 16:00:00 GMT <p style="color: rgb(51, 51, 51); font-family: &quot;PT Sans&quot;; line-height: 21px; font-size: 14px;" align="center"><br></p> <p align="center"><img src="https://physicianliaison.com/resources/Pictures/Message%20Lab%202026%20AAPL%20Virtual%20Education_SEPT.png" alt="" title="" border="0" width="416" height="416"><br></p> <p align="center"><strong><strong><font style="font-size: 18px;">A New Path to Growth: How B2B Marketing Can Amplify Liaison Teams and Increase Referrals</font></strong></strong></p> <p align="center">Monday, September 14, 2026 | 12:00 PM ET | Zoom</p>Physician liaisons remain essential for relationship-building, yet one-to-one outreach alone can’t meet today’s demands – especially at a time when more liaison teams are asked to drive growth. That’s why health systems are increasingly using B2B content marketing – including targeted messaging and digital campaigns – to amplify liaisons’ impact. Hear how Message Lab Media and WellSpan Health created a B2B marketing ecosystem that is supporting liaisons, and helping change referral patterns and increase revenue for key service lines. <ol style="line-height: 21px;"></ol> https://physicianliaison.com/event-6667713 https://physicianliaison.com/event-6667713