Webinar - Strategies and Tactics for Driving Physician Engagement and Loyalty

  • 23 Mar 2017
  • 12:00 PM - 1:00 PM
  • Teleconference
Join us for the next session of the AAPL 2017 Webinar Series

 Members:  Included in membership dues

Non-Members:  $50.00 per webinar will be charged upon registration

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Strategies and Tactics for Driving Physician Engagement and Loyalty

Thursday, March 23, 2017
12:00 noon - 1:00 pm - EST

Presenter:

Carrie Bennett
VP Client Strategy
Marketware

Moderator:

Krystal Guerra
VP of Marketing
Marketware

While all organizational strategies require a strategic execution plan, the physician communication strategy is one to handle with special care. In comparison to other strategic efforts, the physician strategy has the greatest opportunity to impact your reputation and loyalty with providers as well as your referral streams. Top performing liaisons know that there is more to physician engagement than adding physician names to a checklist and approaching each physician with the same level of effort and attention. Join Carrie Bennett, Vice President, Client Strategy as she shares how leading liaison teams are combining their PRM systems and key data sources to take their strategic planning and outreach to the next level.

Objectives:
  • Understand how all source of data including field intelligence can better support your liaison team's efforts
  • Develop a list of key data sources that can support physician liaisons and service line leaders
  • Leverage best practice reports to help liaisons plan and execute on their work
  • Use a blend of data and storytelling to better communicate wins to your leadership team

American Association
of Physician Liaisons, Inc.
461 Cochran Road, Box #246
Pittsburgh, PA 15228 USA

Phone: 571-402-AAPL (2275)
Fax: 412-344-0599
Email: contactaapl@gmail.com


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