Monday, December 5, 2016 - AAPL Webinar

In this webinar, attendees will learn how one large nationally ranked AMC has implemented a culture shift regarding how they onboard new primary care physicians (PCP's), and highlight examples of how they have on boarded new specialists in what is nationally viewed as a very competitive healthcare landscape.  Speakers will specifically talk to how they worked with physician and administrative leadership to bring new strategies and tactics to market quickly, and successfully grow new physician practices and new referral volumes.  Additionally they will highlight how they have used new digital technologies to advance physician relationships to reduce leakage, while bringing on 4 new hospitals into their system under a 24 month period. 

Objectives:

• Determine how a large system successfully implemented culture change in their approach to PCP onboarding and development
• See how data is utilized to rapidly showcase those needing efforts of a robust physician liaison program and tactics to triage several models of outreach
• Discover how a nationally ranked AMC utilizes digital technologies to advance rapid growth of new physician practices in a hyper competitive healthcare market